When you are a website owner, and you are waiting for your SEO to become effective, there are other ways you can drive traffic to your site and generate sales. Google has many products it offers, and there is a wide assortment of different types of ads you can utilise in your advertising campaign. Below are some of the ads you may want to consider using that can give your business a boost while your SEO matures.

Display Ads

Display advertising is a common type of advert that Google offers, and these ads will appear on websites and when people use Gmail. These are image-based ads shown to people who are most likely interested in your products but not actively searching for them. They are excellent for attracting people early in the buying process, and they also help boost brand awareness. There are over 2 million websites, videos, and apps that your ad can appear on, so it can be a lucrative form of advertising.

Video Ads

We consume millions of videos online every day, and you can utilise this fascination of watching videos by creating captivating video ads. These ads display in places like YouTube and search results, and it is an excellent way of getting your services or products in front of an interested audience. Users must watch a minimum of five seconds of the ads before they can skip them, so you have a short time to grab their attention and try and hold it. However, video ads can show you an excellent return on investment and be highly lucrative for your business when done well.

Shopping Ads

If you sell products on your website, you may wish to consider starting a shopping ads campaign, which is another highly effective form of advertising. These ads will display an image of the product, a short description, the price, and a link to the relevant page on your website. You will need a Google Merchant Centre account, and it is quick and straightforward to set up.

App Ads

Many businesses that have a website also develop an app, and you can advertise this across an extensive network of Google products. Your ads can appear on YouTube, Google Play, the Google Display Network, and in search results. You can help promote your business and encourage people to download your app, and it is much more automated than other types of ads Google offers. Input the information about your service, including text, the languages you want targeting, your budget, and starting bid, and Google will take care of the rest for you.